What this solution is for
Every campaign starts with a clear role for media. AdLab evaluates the objective, audience, timing and creative requirements before selecting the publisher environments and activation model most relevant to the brief.
Planning and operations
We coordinate the format, publisher, targeting approach, frequency and reporting framework in one connected plan. During the campaign, delivery and quality signals are reviewed with the selected KPI set and optimisation actions are documented transparently.
Supported formats
Measurement approach
Metrics are determined by the campaign objective. Display and programmatic activity can be assessed through impressions, viewability, CTR, frequency, CPM and vCPM; video through VCR, quartile completion, viewability, frequency and CPV; performance activity through CVR, CPL, CPA and conversions.